MARKETING
- STP Framework
- Perceptual Mapping
- Product Life Cycle
- 4 Ps of Marketing
- AIDA Model
BUSINESS COMMUNICATION
- 7Cs of Communication
- ATOM Framework
- OSCRE Framework of Storytelling
- SOLER Model of Active Listening
- The Rhetorical Triangle
ACCOUNTING AND FINANCE
- Accounting Terminologies
- Financial Statements
- Time Value of Money
- Working Capitals
- Accounting Ratios
BUSINESS ECONOMICS
- Laws of Supply & Demand and Market Equilibrium
- Price Elasticity of Supply and Demand
- Market Structures
- Gross National Product
- Monetary and Fiscal Policy
SALES AND DISTRIBUTION SPIN
- Selling Process Framework
- Elevator Pitch
- Sales Performance Pyramid
- Distributor Lifecycle Management
- Channel Evaluation
ORGANISATIONAL BEHAVIOUR
- Johari Window
- Maslow's Hierarchy Of Needs
- Expectancy Theory
- OCEAN Framework
- Reinforcement Theory
- Gantt Chart
- Economic Order Quantity
- Bullwhip Effect
- Six Sigma Effect
- Bottleneck Matrix
- Leadership Styles
- Rational Choice Theory
- Belbin Team Roles Framework
- Cynefin Framework
- Iceberg model
- Mckinsey's Seven S Model
- SWOT Analysis
- SMART Framework
- Value Discipline Model
- Porter's Five Forces
- McKinsey's Three Horizons of Growth
- VRIO Framework
- BCG Matrix
- ANSOFF Matrix
- PESTLE Framework
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