An overview of the framework, every Framework contains:
- The purpose of the framework,
- A brief overview of the outline,
- Case example - to illustrate the use of a frame in the real world
- Conclusion - take-out key
A Perceptual map is a tool used to identify a customer’s opinion about a product or service, in order to analyze product conditions in the market and identify potential market gaps translated into a business opportunity. Competitive market analysis can be based on both or additional features which may be quantity or quality in nature.
Case example:
Ab Inbev, the world's largest brewery, is well-known for its brewery. However, that has always been the case has seen a decline in India's income due to fierce competition. To analyze and reduce situation, Ab Inbev decided to use a Perceptual map.
- Ab Inbev conducted market research to understand customer preferences and what he could do they found that the Indian market prefers the taste of heavy beer.
- With this market research and map competitors, you find that it is small competition in the heavy and premium category
- Based on the map effect, it has decided to introduce a type of heavy beer: Budweiser Premium and Budweiser Magnum.
Conclusion:
Businesses can use the Perceptual map to test themselves on customer feedback competition and staying relevant in the market by isolating ourselves from competitors.
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